Bottling creativity to commemorate a soccer club's celebratory moments.
Atlanta United FC x Stella Rosa Wines
Atlanta United FC is an American professional soccer club based in Atlanta, GA. The club played for the first time in 2017 and competes in Major League Soccer (MLS) as a member of the Eastern Conference which they won in 2018 for their first MLS Cup.
For their sponsored partnership with Stella Rosa Wines in 2021, Atlanta United FC approached me to creatively package the club's celebratory moments to elevate their social presence.
During the kick off phase United's marketing team and I initially ideated the potential of a limited edition release of bottle designs that I would create in addition to a box set for season ticket members.
Due to budget and logistics we discovered that wouldn't be possible with the timeline we had.
With that in mind I quickly pivoted the idea to a completely digital focus for weekly releases on social media–illustrating the club's moments coming to life through co-branded wine bottles.
