Crafting the next stage of a health-tech startup's image.
Turquoise Health
Turquoise Health is the healthcare industry's most comprehensive price transparency platform.
Founded in 2020 in San Diego, they build digital products that give consumers insight into the price of healthcare while encouraging competition with accessible, usable data.
As Turquoise Health scaled from Series A to Series B, design became more than just visual—it became a voice of clarity, creativity, and credibility in an industry often seen as rigid and complex.
I served as the design resource for department managers in marketing, sales, customer success, and life sciences to evolve and establish scalable brand assets and templates.
It was imperative these assets maintained a sense of personality and consistency across every touchpoint from webinar and sales decks to onboarding guides, emails and digital ads.
Through close collaboration with stakeholders and team leads, design became a trusted partner to help unify the company’s voice across departments, leading to stronger customer relationships, credibility with investors and partners, and a recognizable brand presence in a competitive market.
That presence became their reputation:
trustworthy, creative, and forward-thinking.