Crafting the next stage of a health-tech startup's image.
Turquoise Health
Turquoise Health is the healthcare industry's most comprehensive price transparency platform.
Founded in 2020 in San Diego, they build digital products that give consumers insight into the price of healthcare while encouraging competition with accessible, usable data.
As this health-tech startup scaled from Series A to Series B, design became more than just visual—it became a voice of clarity, creativity, and credibility in an industry often seen as rigid and complex.
I worked closely with marketing managers and other department leaders to expanded upon their minimal early-stage identity through refined visual systems, brand illustrations, thoughtful layouts, and internal assets that brought personality, and consistency across departments and customer touchpoints—from webinar and sales decks to onboarding guides, emails and digital ads.
Through close collaboration with stakeholders and team leads, design became a trusted partner to help unify the company’s voice across departments, leading to stronger customer relationships, credibility with investors and partners, and a recognizable brand presence in a competitive market.
That presence became their reputation:
trustworthy, creative, and forward-thinking.