Designing joy from recruitment to retention.
Turquoise Health
Turquoise Health is the healthcare industry's most comprehensive price transparency platform.
Founded in 2020 in San Diego, they build digital products that give consumers insight into the price of healthcare while encouraging competition with accessible, usable data.
At any startup, especially one navigating the complexity of healthcare pricing, the people behind the product are the heartbeat of the business. A thoughtfully supported and emotionally connected team is often the difference between a great product and a lasting company. For Turquoise Health, Series B funding marked not just growth in headcount, but a pivotal opportunity to reaffirm the culture and character of the company from the inside out.
We landed on a visual language rooted in playful illustrations, sticker-like graphics, and friendly, expressive type. This approach gave the People team a distinct and human identity that stood in contrast to the company’s highly technical healthcare products—while still feeling unmistakably on-brand.
With the need for a creative yet scalable way to promote open roles at the company on LinkedIn I worked to design a library of animated hiring graphics that were visual-forward and flexible enough to also highlight role specific expectations.
Click-through and engagement rates increased significantly, with a clear uptick in applicants who cited the hiring visuals as a reason they explored the company.
A major problem the People Ops team faced after the company's growth to Series-B were limitations in customizability with their resource at the time for creating offer packages for potential employees. They needed an adjustable section to clearly balance salary vs. equity and an overall form that didn't lack the excitement and warmth the team wanted new hires to feel.
I worked with the team to devise a solution in the form of a branded template for recruiters at any level to easily customize which turned offer details into a celebratory and intuitive document, personalized with color-coded sections and playful accents.
New hires consistently expressed delight in receiving the offer package, and People Ops noted fewer questions around fiscal logistics, signaling clearer communication.
As the company grew, the need to unify remote employees around culture and updates became even more urgent.
Tasked with creating a recurring but adaptable newsletter design which would undoubtedly reflect the culture pushed by People Ops, meticulous effort was put forward to build a template with a bold approach that provided bite-sized to in-depth content blocks supported by a theme of pop-art inspired illustrations.
Readership and click-through rates on the newsletter reached over 85%—the highest among all internal comms, while also helping boost awareness and participation in company events.
