Inviting educators to judge a book by its cover.
MagicSchool
Founded in Denver in 2023, MagicSchool is an AI platform designed specifically for K–12 education. It helps educators save time, gives students guided opportunities to build AI literacy, and supports districts in introducing AI responsibly across their schools.
MagicSchool’s evolving identity needed to extend beyond campaigns and event experiences into its long-form content.
The challenge was to make information-heavy materials feel distinctly branded and visually engaging without distracting from complex topics around AI, professional learning, and student safety.
I developed an editorial approach that could support both product marketing and professional learning content without making every document feel identical.
Branded illustrations created recognizable visual entry points, while structured layouts, clear hierarchy, and deliberate pacing helped transform text-heavy white papers, catalogs, and reports into more approachable reading experiences.
Each document followed a flexible visual system. Illustrative covers created immediate distinction, while section artwork, color coding, typographic hierarchy, and recurring layout patterns helped readers understand where they were and what to expect next.
The final system gave MagicSchool a more cohesive and recognizable approach to long-form content. It brought energy and emotion to technical information while preserving the clarity, credibility, and care required when communicating about AI and student safety.