Capturing attention in a crowded feed
…while visualizing valuable yet abstract information
Turquoise Health
Turquoise Health is the healthcare industry's most comprehensive price transparency platform.
Founded in 2020 in San Diego, they build digital products that give consumers insight into the price of healthcare while encouraging competition with accessible, usable data.
In a platform full of stock photos and text, you’ve got seconds to make someone care and bold, creative hero images can do what a paragraph can’t: stop the scroll, spark curiosity, and make your content feel human, especially in a space as personal yet complex as healthcare.
Tasked with creating select blog images for Turquoise’s presence on LinkedIn, a creative yet simple approach was taken to promote their data-rich content in a memorable way, differentiating them from the corporate competition and increasing engagement rates.
