Wellbeing is an ongoing initiative of the HR Department at AMB Sports + Entertainment that provides tips and resources toward achieving mental and physical health for all Associates, through guest speaker workshops, annual activations and weekly communications.

A kickoff meeting with HR allowed us to discover that a simple branded identity would best serve their goal in communicating this new initiative to associates for years to come.  

The identity utilizes a logo and supporting graphics in the theme of puzzle pieces, reinforcing the initiative’s mission of providing the pieces needed to achieve wellbeing in the workplace.

Elements are adapted to the company’s primary color palette and balanced with a perscriptive yet clean, and inviting look across all assets.